
In 1990 the company launched Navision 3.0, and expanded the market beyond Scandinavia into Germany, Spain and the United Kingdom. In 1992, the company also reached an agreement with Peachtree Software President, Bill Goodhue, who acquired the rights to distribute Navision in the United States. In 1993 Navision initiated a major development effort to create a new generation of Navision solutions based on the Microsoft Windows 32-bit client/server platform.
To Americanize Navision, modifications included better printing capabilities and changing the terminology of the systems. For example in Europe you "book" an entry and in the United States we "post" it. Europeans sell "product" while Americans sell "inventory". For the most part, Navision's underlying business rules were completely compatible with the business rules used here in the United States. Therefore the Americanizing of Navision was more a matter of cosmetics than redesign.
This product designed for the Windows 95 version and Windows NT platforms, was launched in the US market in 1995. Initially called AVISTA Software, the name was quickly changed to Navision Financials in order to better leverage Navision's name recognition. The company continued to enhance the product by adding contact management functionality in 1997, manufacturing capabilities in 1998, and advanced distribution in 1999.
In 2002 Microsoft acquired Navision for $1.4 billion - the largest acquisition ever made by Microsoft. (This was a very high acquisition price considering that ACCPAC International was acquired the following year by Best Software for just $120 million; even though ACCPAC had more products and far more customers (41,000 to 1.2 million) than did Navision.) Today Navision has been the fastest growing accounting system solution offered by Microsoft. Consider that in 2001, Navision's growth rate was an astounding 32%, even though the rest of the accounting software industry had been slumping and recoiling from the impact of the Y2K bug. Since then, the Navision software product line has grown steadily and today has approximately 35,000 customers worldwide, and more than 400,000 individual users. The Navision product's strength and future outlook has never looked stronger.
A September 6, 2005 press release announced that this product will be called Microsoft Dynamics. (This name was supposedly chosen after what Tami Reller, Corporate Vice President, Microsoft Business Solutions Group characterized as "a significant research project that was amongst the most extensive naming research projects Microsoft has ever done.") In the meantime, the various existing Microsoft Small Business Solutions products are being rebranded as follows: